Optimize search engine rankings

Can you find your business in a Google search without ads? Though you can't pay search engines to improve your ranking, there are a few easy tricks that you can do to make sure you're properly listed. Our services range from a making small but essential changes to your site to a full scale SEO evaluation.

Search engine advertising

We are experienced professionals with Google AdWords, MSN AdCenter, and were formerly Yahoo! Search Marketing Ambassadors. We'll set up a campaign to drive potential customers searching for information about your business directly to your site. By utilizing all the available services, we can set you up to reach approximately 95% of the search engine market. We also generate text and banner ads on websites that provide content relevant to your customers.

Detailed web-traffic tracking and analytics to improve your ROI

Every dollar you spend on advertising can be tracked to maximize your return on investment (ROI). We test every keyword and every ad head-to-head to find out what message speaks to your customers. Managing a successful campaign requires repeated optimization

User-interface consulting and optimization

Can your website customers find what they are looking for on your site? Is your site easy to navigate? Are certain pages a turnoff? We can design a customized program to improve your website by 1) designing specific tasks for naive users (ie similar to a focus group) and 2) analyzing individual traffic patterns with our analytics software package. We use a method called A/B testing were we look at which combinations of designs are most effective in converting your customer and keeping them on the site. In essense, we generate market research data on your site to improve your business conversions.

Improve Overall Web Visibility

Search engines aren't the only place your customers go for information. We will ensure that your business is accurately represented in key directories in your industry and geographic location. We will help your business to leverage the tools on the internet to improve the bottom line.

Professional Blogging

Reach out to new customers and demographics with a business blog. We'll help you set up the blog, identify useful content for your blog, and maintain posts. While we draft some blog posts for customers, we feel that a blog needs to reflect the personality of your company and establish a trusting relationship with your customers. We work closely with many members of your staff to get your message out.

Custom Services

We also provide custom web-applications for your website. We can create or implement third-party solutions to meet your business needs in a cost effecitve manner. Newsletters, email lists, custom phone numbers, contact us forms, integration with customer relations management (CRM) software, to name a few. We understand that each of our customers has a unique webhosting arranagement, and we are happy to work within your current system (as allowed).